TCS acquires US marketing firm for$72.8M

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**# TCS Acquires US Marketing Firm ListEngage for $72.8 Million to Boost AI CapabilitiesTata Consultancy Services announced the acquisition of US-based ListEngage for $72.8 million on October 9, strengthening its Salesforce practice and artificial intelligence advisory services as part of broader plans to become the world's largest AI-led technology services company. The deal, completed by October 10, represents approximately three times ListEngage's fiscal 2024 revenue of $24.3 million.����

STRATEGIC FUNCTION

Strategic Expansion Into Salesforce and AI Services

ListEngage, a full-stack Salesforce Summit partner headquartered in Framingham, Massachusetts, specializes in marketing cloud, customer relationship management, data cloud, and Agentforce services for enterprises. Founded in 2003, the company brings over 100 experienced professionals with more than 400 Salesforce certifications to TCS's Enterprise Solutions unit in the United States.[1][2][3]

"This US-based acquisition is an important step in scaling our Salesforce capabilities globally," said Aarthi Subramanian, TCS Chief Operating Officer. "ListEngage's AI advisory services, Marketing Cloud capabilities and Agentforce expertise will enhance our offerings and execution to serve the needs of marketing stakeholders in enterprises."[2][1]

The acquisition positions ListEngage as one of seven global Full Stack Marketing Cloud partners for Salesforce, with membership in Partner Advisory Boards for Agentforce, Marketing Cloud, and Data Cloud. ListEngage CEO Altaf Shaikh described the deal as "more than an acquisition – it's a growth platform," emphasizing the combination of specialized Salesforce expertise with TCS's global scale.[4][1][2]

Citations:

[1] TCS to buy US-based ListEngage MidCo, its arm for up to ... https://www.moneycontrol.com/technology/tcs-to-buy-us-based-listengage-midco-its-arm-for-up-to-72-8-mn-article-13607374.html

[2] Stock Exchange Letter - ListEngage https://www.tcs.com/content/dam/tcs/pdf/discover-tcs/investor-relations/corporate-actions/2025-26/stock-exchange-letter-ListEngage.pdf

[3] TCS acquires Salesforce partner ListEngage in $73 million ... https://www.communicationstoday.co.in/tcs-acquires-salesforce-partner-listengage-in-73-million-deal/

[4] ListEngage | Oct. 2025 https://www.canaccordgenuity.com/capital-markets/transactions/2025/october/listengage_oct2025/

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